Passing the Google Analytics IQ Test
The other night I decided to take an hour and write Google’s new Individual Qualification test. I took a spin through their training material first to “brush up” and make sure I knew what Google deemed important to know about their platform.
My assessment is that if you have even a basic understanding of the system and how to implement it, you will pass without issue (a 75% or higher is required to pass).
I found the test seemed to focus a lot on the relationship between Google Analytics and Google AdWords. There were a lot of questions about linking the two systems together, the importance of doing so and what happens if you don’t turn on “auto tagging” and “apply cost data.”
If you are studying and want to know what to focus on… steer clear of the last section on custom reporting, motion reports etc – there were no questions on these sections on my test (I assume Google randomly selects questions to use in different tests).
Over the coming days and weeks I will be blogging on some analytics basics, which can trip noobs up from time to time – like what a cookie is (fitting given my blog name 
).
My certificate:
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Thank you for a really great post