Google Analytics & Google Web Optimizer – A Techie’s Guide
If you have ever installed Google Web Optimizer, you will no doubt know there are some bugs, epically if you are using GWO to optimize a site with an e-commerce store.
Regardless of how you are using GWO, there is now a great guide, produced by Google, called the Techie’s Guide to Google Web Optimizer. It explains how experiments work, setting up experiments, non standard experiments and experimenting with dynamic content. Well worth the read if you want to save yourself some time and headaches!
As Google points out, this document is a living guide and is updated often so you might want to check here from time to time to get the latest version - www.google.com/websiteoptimizer/techieguide
Download: Techie’s Guide to Google Web Optimizer
Launching Our New Analytics Blog!
Hey! Thanks for stopping by. I’ve wanted to create this blog for quite some time now and finally had a few hours on a weekend to do so!
So what is this site about? Simple really, I wanted to provide a great resource of analytics information, tips, tricks, hacks, code and more for the internet marketing community.
Coming from a PPC and SEO background, I know how important a proper analytics set up can be. Be it Google Analytics, Omniture or whatever analytics package you prefer – without a proper set up and analysis of data, you marketing efforts are running blind.
I hope you will add this blog to your regular reads and please feel free to post a comment or two!
