Google Analytics & Google Web Optimizer – A Techie’s Guide
If you have ever installed Google Web Optimizer, you will no doubt know there are some bugs, epically if you are using GWO to optimize a site with an e-commerce store.
Regardless of how you are using GWO, there is now a great guide, produced by Google, called the Techie’s Guide to Google Web Optimizer. It explains how experiments work, setting up experiments, non standard experiments and experimenting with dynamic content. Well worth the read if you want to save yourself some time and headaches!
As Google points out, this document is a living guide and is updated often so you might want to check here from time to time to get the latest version - www.google.com/websiteoptimizer/techieguide
Download: Techie’s Guide to Google Web Optimizer
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
