Google Analytics Filters – A “Big” Collection

Posted at March 30, 2009

I was going to call this post “Google Anaytics Filters – The Complete Collection” but then I realized, this just isn’t possible.  The list will never be complete as every site is different and a proper analytics set-up includes the ability to answer the “business questions.” What are those you ask?  (…and I’m glad you did).  Business questions are the things you want to use the data to answer.  A sites owner or management team might want to know “How many hits is our sub domain getting and how many leads does it generate” To properly track that, one would need a sub domain filter and goals created to track leads. Filters help answer business questions… they also help clean data… which in turn makes it easier to answer business questions. The goal of this post and every other post in the category “Google Analytics Filters” is to provide you, the gracious reader, a one-stop-shop for Google Analytics filters.  I will do my best to keep the formats similar across each post and include. Each post will show:

  1. Filter Title
  2. Filter purpose
  3. Filter set up difficulty (easy, medium, hard)
  4. Filter set up instructions
  5. A screen shot of what the filter looks like
  6. A text base list of the values and fields used to enter into the Filter Information screen in Google Analytics
  7. Filter credits – I will do my best to credit as many sources that I have seen publish these filters.  I ask for your forgivness in advance if I have missed a credit – please post a comment if you know of where credit should be given.

Analytics Training, Google Analytics, Google Analytics Filters, google web optimizer

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