Google Analytics Filter – IP Addresses
Filter Name: IP Address
Filter Purpose: Whether your website serves a large organization or is a small “mom and pop shop” filtering out internal traffic can make a big difference in the statistics you generate from Google Analytics – or any analytics package for that matter. If you measure Goals (and I strongly recommend you do), in general, an internal visitor to the site (employee etc) is less likely to complete a goal (form fill out or purchase) as that isn’t their intention of visiting the site. Further to that, many large organizations set their computers to default to the company home page as the first site a browser loads when opening. As a result, you would most likely see an abnormally high bounce rate, low page views and skewed numbers to your return visitor stats. Thus, filtering out your internal traffic is very important.
Filter Difficulty: easy – moderate (depending on if you have multiple IP ranges to filter).
Instructions:
1. Make a record of the individual IP addresses and a list of the IP ranges for your company.
2. Create individual IP filters for the individual IP addresses, be careful to use the proper regular expressions when creating your filter. For example, the IP address 173.32.223.162 should be entered in as 173\.32\.223\.162
3. Take your IP ranges and enter them into Google’s handy IP Address Exclusion generator here: http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55572
An individual IP Address Exclusion should look like this:
An IP range filter, using Google’s tool above, should look like this:
Filter Name: IP Address Filter
Filter Type: Exclude All Traffic from an IP Address
Filter Field: IP Address
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I like the ‘Generate RegEx’ option in Google Analytics Filters.
Karthik Balaguru
hi I would like to ask what type of IP will i filter is it physical IP address which is assigned to the computer or the public IP address which is assigned only to the server?
Im using http://www.whatismyip.com which gives the IP of the computer but as I’ve notice we have same IP throughout and it only based on the server IP. pls advise. thnx ahead!
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Very nice article. Thanx.