Google Analytics Filter – Force Lowercase
Filter Name: Force Lowercase
Filter Purpose: To ensure URL’s and pages that can be visited/accessed using both upper case and lower case characters are reported as the same page. For example:
www.analyticscookies.com/Google-Analytics.html
www.analtyticscookies.com/google-analytics.html
are reported as the same page. Without this filter, Google Analtyics will report these pages as unique, when they should be the same.
Filter Difficulty: easy
Instructions: As with every filter, be sure to create a test profile so as to keep your main site data in tact.
Filter Name:Force Lowercase
Filter Type: Custom Filter, Lowercase
Filter Field: Request URI
Filter Credit: Google
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I have a little bit confusion in my mind,
If google consider both the urls same without the use of Force Lowercase, then its good.
I think there is no need to use Force Lowercase.
Eg: if page views for both these urls are 100, 150 then as per your article, if we dont use then it will treat
show total 250 visits. and if we use this filter then it will show
analyticscookies.com/Google-Analytics.html – 100
analtyticscookies.com/google-analytics.html – 250
Not one would like to use this.. But nice to hear.
Well, Tomm,
what happens IF you have 100 different pages all if you don’t force lowercase, I don’t know how much madness you have to go thru to add up the numbers for each metrics.
It will be very useful… trust me… I swear by using lowercase.
Gilbert, not just that. If you don’t set up this filter, then your transactions and your checkout goal won’t match either. And as a result, your data will be skewed, and nobody will have a faith in your web analytics tool.