Analytics Cookies» google web optimizer http://www.analyticscookies.com Serving up Hot, Fresh Analytics Treats! Sun, 20 Dec 2009 14:17:34 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Google Analytics Filters – A “Big” Collection http://www.analyticscookies.com/google-analytics-filters-collection/ http://www.analyticscookies.com/google-analytics-filters-collection/#comments Tue, 31 Mar 2009 02:06:55 +0000 admin http://www.analyticscookies.com/?p=43 I was going to call this post “Google Anaytics Filters – The Complete Collection” but then I realized, this just isn’t possible.  The list will never be complete as every site is different and a proper analytics set-up includes the ability to answer the “business questions.” What are those you ask?  (…and I’m glad you did).  Business questions are the things you want to use the data to answer.  A sites owner or management team might want to know “How many hits is our sub domain getting and how many leads does it generate” To properly track that, one would need a sub domain filter and goals created to track leads. Filters help answer business questions… they also help clean data… which in turn makes it easier to answer business questions. The goal of this post and every other post in the category “Google Analytics Filters” is to provide you, the gracious reader, a one-stop-shop for Google Analytics filters.  I will do my best to keep the formats similar across each post and include. Each post will show:

  1. Filter Title
  2. Filter purpose
  3. Filter set up difficulty (easy, medium, hard)
  4. Filter set up instructions
  5. A screen shot of what the filter looks like
  6. A text base list of the values and fields used to enter into the Filter Information screen in Google Analytics
  7. Filter credits – I will do my best to credit as many sources that I have seen publish these filters.  I ask for your forgivness in advance if I have missed a credit – please post a comment if you know of where credit should be given.

]]> http://www.analyticscookies.com/google-analytics-filters-collection/feed/ 3 Google Analytics & Google Web Optimizer – A Techie’s Guide http://www.analyticscookies.com/google-analytics-google-web-optimizer-techies-guide/ http://www.analyticscookies.com/google-analytics-google-web-optimizer-techies-guide/#comments Sat, 14 Mar 2009 20:14:37 +0000 Analytics_Adam http://analyticscookies.com/?p=8 If you have ever installed Google Web Optimizer, you will no doubt know there are some bugs, epically if you are using GWO to optimize a site with an e-commerce store.

Regardless of how you are using GWO, there is now a great guide, produced by Google, called the Techie’s Guide to Google Web Optimizer.  It explains how experiments work, setting up experiments, non standard experiments and experimenting with dynamic content.  Well worth the read if you want to save yourself some time and headaches!

As Google points out, this document is a living guide and is updated often so you might want to check here from time to time to get the latest version - www.google.com/websiteoptimizer/techieguide

Download: Techie’s Guide to Google Web Optimizer

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