google web optimizer

Google Analytics Filters – A “Big” Collection

I was going to call this post “Google Anaytics Filters – The Complete Collection” but then I realized, this just isn’t possible.  The list will never be complete as every site is different and a proper analytics set-up includes the ability to answer the “business questions.” What are those you ask?  (…and I’m glad [...]

Analytics Training, Google Analytics, Google Analytics Filters, google web optimizer

Google Analytics & Google Web Optimizer – A Techie’s Guide

If you have ever installed Google Web Optimizer, you will no doubt know there are some bugs, epically if you are using GWO to optimize a site with an e-commerce store.
Regardless of how you are using GWO, there is now a great guide, produced by Google, called the Techie’s Guide to Google Web Optimizer.  It [...]

Google Analytics, google web optimizer