Google Analytics
Creating Advanced Segments in Google Analytics
If your one of the few left who haven’t taken advantage of advanced segmentation in Google Analytics, stop reading this post and give them a try… ok, well, keep reading Advanced segments allow a good Google Analytics user become a Great analytics user – for that matter, a great internet marketer. I manage PPC campaigns [...]
Google Analytics Filter – Display Full URL
Filter Name: Display Full URL Filter Purpose: This filter comes in handy when you are tracking multiple sub domains or third party domains in one profile. Before I continue, if you are attempting to do this, make sure you read how here and understand that you will “break” the site overlay report. Applying this filter [...]
Google Analytics Filter – Force Lowercase
Filter Name: Force Lowercase Filter Purpose: To ensure URL’s and pages that can be visited/accessed using both upper case and lower case characters are reported as the same page. For example: www.analyticscookies.com/Google-Analytics.html www.analtyticscookies.com/google-analytics.html are reported as the same page. Without this filter, Google Analtyics will report these pages as unique, when they should be the [...]
Google Analytics Filters – A “Big” Collection
I was going to call this post “Google Anaytics Filters – The Complete Collection” but then I realized, this just isn’t possible. The list will never be complete as every site is different and a proper analytics set-up includes the ability to answer the “business questions.” What are those you ask? (…and I’m glad you [...]
Passing the Google Analytics IQ Test
The other night I decided to take an hour and write Google’s new Individual Qualification test. I took a spin through their training material first to “brush up” and make sure I knew what Google deemed important to know about their platform. My assessment is that if you have even a basic understanding of the [...]
