Google Analytics Filters
Google Analytics Filter – Display Full URL
Filter Name: Display Full URL
Filter Purpose: This filter comes in handy when you are tracking multiple sub domains or third party domains in one profile. Before I continue, if you are attempting to do this, make sure you read how here and understand that you will “break” the site overlay report. Applying this filter will [...]
Google Analytics Filter – IP Addresses
Filter Name: IP Address
Filter Purpose: Whether your website serves a large organization or is a small “mom and pop shop” filtering out internal traffic can make a big difference in the statistics you generate from Google Analytics – or any analytics package for that matter. If you measure Goals (and I strongly recommend you do), [...]
Google Analytics Filter – Force Lowercase
Filter Name: Force Lowercase
Filter Purpose: To ensure URL’s and pages that can be visited/accessed using both upper case and lower case characters are reported as the same page. For example:
www.analyticscookies.com/Google-Analytics.html
www.analtyticscookies.com/google-analytics.html
are reported as the same page. Without this filter, Google Analtyics will report these pages as unique, when they should be the same.
Filter Difficulty: easy
Instructions: [...]
Google Analytics Filter – Filter and Combine Traffic from eMail Sources
Filter Title: Combine Email Traffic from Gmail, Yahoo mail, AOL mail etc.
Purpose: To combine traffic from email’s, specifically email programs like gmail, yahoo, live, msn, aol etc. A quick look at your Google Analytics reports will show something like the screen shot below if you don’t use filters like these. By applying this [...]
Google Analytics Filters – A “Big” Collection
I was going to call this post “Google Anaytics Filters – The Complete Collection” but then I realized, this just isn’t possible. The list will never be complete as every site is different and a proper analytics set-up includes the ability to answer the “business questions.” What are those you ask? (…and I’m glad [...]
