Analytics Training
Creating Advanced Segments in Google Analytics
If your one of the few left who haven’t taken advantage of advanced segmentation in Google Analytics, stop reading this post and give them a try… ok, well, keep reading
Advanced segments allow a good Google Analytics user become a Great analytics user – for that matter, a great internet marketer.
I manage PPC campaigns [...]
Google Analytics Filters – A “Big” Collection
I was going to call this post “Google Anaytics Filters – The Complete Collection” but then I realized, this just isn’t possible. The list will never be complete as every site is different and a proper analytics set-up includes the ability to answer the “business questions.” What are those you ask? (…and I’m glad [...]
Passing the Google Analytics IQ Test
The other night I decided to take an hour and write Google’s new Individual Qualification test. I took a spin through their training material first to “brush up” and make sure I knew what Google deemed important to know about their platform.
My assessment is that if you have even a basic understanding of the system [...]
