Analytics basics
Creating Advanced Segments in Google Analytics
If your one of the few left who haven’t taken advantage of advanced segmentation in Google Analytics, stop reading this post and give them a try… ok, well, keep reading
Advanced segments allow a good Google Analytics user become a Great analytics user – for that matter, a great internet marketer.
I manage PPC campaigns [...]
Google Analytics Filter – Display Full URL
Filter Name: Display Full URL
Filter Purpose: This filter comes in handy when you are tracking multiple sub domains or third party domains in one profile. Before I continue, if you are attempting to do this, make sure you read how here and understand that you will “break” the site overlay report. Applying this filter will [...]
Google Analytics Filter – IP Addresses
Filter Name: IP Address
Filter Purpose: Whether your website serves a large organization or is a small “mom and pop shop” filtering out internal traffic can make a big difference in the statistics you generate from Google Analytics – or any analytics package for that matter. If you measure Goals (and I strongly recommend you do), [...]
Google Analytics Filter – Force Lowercase
Filter Name: Force Lowercase
Filter Purpose: To ensure URL’s and pages that can be visited/accessed using both upper case and lower case characters are reported as the same page. For example:
www.analyticscookies.com/Google-Analytics.html
www.analtyticscookies.com/google-analytics.html
are reported as the same page. Without this filter, Google Analtyics will report these pages as unique, when they should be the same.
Filter Difficulty: easy
Instructions: [...]
What is a Cookie – Part 2
Part 1 of this series discussed some of the differences between how analytics packages work. Some of the most popular web analytics systems (Google Analytics, Omniture to name a couple) use Javascript which takes advantage of cookies. Part 1 covered most of this except for the difference between cookies.
There are 4 types of cookies that fall into [...]
