Advanced Filter
Google Analytics Filter – Display Full URL
Filter Name: Display Full URL
Filter Purpose: This filter comes in handy when you are tracking multiple sub domains or third party domains in one profile. Before I continue, if you are attempting to do this, make sure you read how here and understand that you will “break” the site overlay report. Applying this filter will [...]
Google Analytics Filter – IP Addresses
Filter Name: IP Address
Filter Purpose: Whether your website serves a large organization or is a small “mom and pop shop” filtering out internal traffic can make a big difference in the statistics you generate from Google Analytics – or any analytics package for that matter. If you measure Goals (and I strongly recommend you do), [...]
Google Analytics Filter – Filter and Combine Traffic from eMail Sources
Filter Title: Combine Email Traffic from Gmail, Yahoo mail, AOL mail etc.
Purpose: To combine traffic from email’s, specifically email programs like gmail, yahoo, live, msn, aol etc. A quick look at your Google Analytics reports will show something like the screen shot below if you don’t use filters like these. By applying this [...]
