Archive for April, 2009

Google Analytics Filter – Display Full URL

Filter Name: Display Full URL
Filter Purpose: This filter comes in handy when you are tracking multiple sub domains or third party domains in one profile.  Before I continue, if you are attempting to do this, make sure you read how here and understand that you will “break” the site overlay report.  Applying this filter will [...]

Advanced Filter, Analytics basics, Google Analytics, Google Analytics Filters

Google Analytics Filter – IP Addresses

Filter Name: IP Address
Filter Purpose: Whether your website serves a large organization or is a small “mom and pop shop” filtering out internal traffic can make a big difference in the statistics you generate from Google Analytics – or any analytics package for that matter.  If you measure Goals (and I strongly recommend you do), [...]

Advanced Filter, Analytics basics, Google Analytics Filters